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2017-03-29 20:14:05
Job Description:-
Key Skills:
Manager, Consumer Research Data Analysis LOC: Charlotte, NC
2017-03-29 20:14:05
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
Job Description:-
- Other duties may be assigned.
- Provide key insights to internal as well as external stakeholders (including teams, tracks, sponsors, and other industry partners) to assist in meeting various goals and objectives.
- Create and develop thorough insights on current and future fans on attitudinal, lifestyle and cross-consumption landscape metrics.
- Educate internal customers on research process, including cost estimates, timing, deliverables, etc.
- Extensive data mining capabilities to uncover trends in data, sub-groups of interest, social media habits, longitudinal data, and other key insights to assist internal and external partners on understanding fan attitudes and behaviors. Utilization of SPSS and Excel to drive advanced statistical analysis.
- Assist in managing a proprietary panel consisting of avid fans.
- Results of research conducted are reported to executives and used to evaluate the health of the sport.
- Lead ad-hoc research requests/projects from start to finish, recommending the appropriate methodologies, managing RFP process and vendor selection, designing research and conducting data analysis, reporting, and presenting key insights.
- Serve as internal expert on fans and enable decision makers to make informed business decisions through research findings and actionable insights.
- Manage vendor relationships to optimize data quality, available tools and services and cost management.
- Utilize syndicated research from partners such as Simmons, Nielsen Scarborough, Nielsen Sports, etc. to provide consumer composition, behavioral/attitudinal insights and identify business opportunities.
- Create impactful, relevant and visually appealing research summaries and dashboards highlighting key insights.Complete research assessments on new research companies/products while managing select vendor relationships to optimize data quality, available tools/services and cost management.
- Integrate and work directly with other Analytics and Insights team members and other internal groups.
- Work effectively in a collaborative team environment while possessing a high level of attention to detail and accuracy.Percentage of travel: 10% including some weekends.
Key Skills:
