• Understand big picture marketing strategy and develop key SEO deliverables and goals to align
• Perform in depth keyword research and competitive analysis to identify organic search opportunities for all service areas and industry verticals
• Develop keyword strategy to implement on-page and link building strategy to execute off-page
• Identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Use analytics tools to track and measure organic and PPC performance, while consistently testing and tweaking to improve
• Collaborate with marketing team on SEO best practices for content creation and social marketing efforts
• Optimize copy and landing pages for search engine marketing
• Consistently perform ongoing keyword discovery, expansion and optimization
• Manage organic and paid campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Regularly develop progress reports to present/share with team and management

Bachelors degree

• 5+ years of proven SEO experience, with at least 3 years in a professional environment/setting
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Statcounter)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with 3rd party optimization tools (e.g., MOZ, Majestic, SEMRush)
• Experience with A/B testing and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM
• Google AdWords Certification and/or Bing Ads Accreditation Recommended