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2016-09-29 23:43:05
ESSENTIAL FUNCTIONS
Key Skills:
SEO Analyst Location: Las Vegas, NV
2016-09-29 23:43:05
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
ESSENTIAL FUNCTIONS
- Perform thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content
- Creation of highly refined keyword strategies that lay the foundation for a clients SEO project
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations ‚
- Work with the UX & development teams to ensure SEO best practices are properly implemented on newly developed code ‚Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Define project scope, goals and deliverables that support business goals in collaboration with UX & SEO strategy teams.
- Plan, schedule and track project timelines and milestones using appropriate tools ·
- Work within TFS & Jira systems in order to leverage reporting, requirements management, analyzing test results, and project management to drive SEO efforts
- Improve communication between stakeholders by promptly clarifying questions/concerns between departments
- Develop and deliver SEO progress reports, proposals, requirements documentation, and presentations
- Conduct project post mortems and create a recommendations report in order to identify successful and unsuccessful SEO project elements
- Innovate and contribute to the evolution of SEO; always use best practices and seek ways to leverage our technology to meet business and IT strategic goals SKILLS AND EXPERIENCE· Proven SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics, Optimizly, NetInsight, Omniture, WebTrends)
- In-depth experience using web crawler & SEO/SEM tools (e.g. DeepCrawl. Botify, SEMrush)
- Up-to-date with the latest trends and current industry practices, news and algorithm updates
- Experience at working both independently and in a team-oriented, collaborative environment is essential
- Can conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience with bid management tools (e.g., HasOffers, Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of TFS, Jira, All Microsoft Products, HTML, CSS, and JavaScript development and constraints
- Flexible during times of change
- Persuasive, encouraging, and motivating
- Strong written and oral communication skills
- Strong interpersonal skills Must be able to learn, understand, and apply new technologies
- Customer service skills an asset EDUCATION: BS/MS degree in a quantitative, test-driven field
Key Skills:
