Location:Birmingham, MI'

• Job descriptionThe role of SEO Specialist involves many different responsibilities.
• The candidate must be able to proactively communicate opportunities to improve search optimization, execute data quality assurance based on rigorous protocols and execute recommendations based on search engine standards.
• The must also be able to independently troubleshoot and address quality control issues, generate reports and analysis from data, and merge and generate data sets for analysis.
• ResponsibilitiesTechnical execution of SEO strategies, troubleshooting, and correcting SEO issuesDevelop a strong internal and external partner relationship and is viewed as an SEO SMEProactively identifies issues and escalates them when necessaryRecommend proper natural search methodologies when necessaryWorks effectively with partners and/or other suppliers to coordinate strategies and implementation plansConsult with operations to define program needs, design solutions, and initiate/execute projectsDrive process improvement and quality control for key deliverablesProactively identifies issues and escalates them when necessaryProvide input and guidance to operations and data services team on implementationSupport of ad-hoc requests and interpretation of natural search trafficCommunication and enforcement of cross-platform search engine optimization best practices with internal and external teamsPrioritize own tasks and workload with minimal supervisionSpecific Tasks IncludeTechnical and Content Site AuditsKeyword ResearchCompetitive AnalysisPPC / Display AdsContent QAConversion Rate OptimizationLanding Page OptimizationSite Redirect Assessment / ImplementationOptimized Content WritingBrightcove / YouTube OptimizationSEO Recommendations