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SEO Specialist LOC:Los Angeles, CA, US

2017-02-03 13:53:10

Job Type: Full Time only
Budget $: 100,000 - 200,000

Provide regular SEO analysis and recommendations for website content and on-site optimization.
(50%) Monitor Google Analytics, Google Search Console, and other tools daily to identify potential SEO issues.
Conduct ongoing website assessments and implement best practices across web, mobile, and social.
Work with developers to ensure technical SEO best practices are adhered to when developing FF.com.
Work collaboratively with the content development team to ensure that on-page content maximizes potential SEO benefits.
Help develop content campaigns based on strategically relevant keywords and topics.
Provide detailed SEO performance reports in conjunction with the Analytics team, related to traffic, keyword ranking, and KPIs.
Analyze FF's overall digital presence and provide off-site recommendations to further enhance visibility across the web.
(30%) Generate valuable SEO insights for web and social stakeholders to guide content strategies and execution.
Develop quality link-building strategies, link architecture and ensure the crawlability of FF.com.
Coordinate off-page SEO activities including social media and press outreach.
Conduct regular competitive analysis among industry competitors to identify content opportunities.
Bring technology and digital ideas to integrate with marketing campaigns.
(10%) o Identify ways to drive FF.com site traffic and move users through the web journey as easily as possible to convert to handraisers and leads.
Work with the sales team to continually optimize lower funnel activities on FF.com.
Work closely with the SEM team to dominate SERPs, and identify ways improve quality scores to lower CPCs.
Help establish SEO processes for the digital marketing and content development teams.
Identify new technologies and digital trends and incorporate them into FF\'s strategy as appropriate.
(10%) o Stay up to date current on the latest search engine updates and develop strategies based on new opportunities and industry changes.
Actively seek industry news in the areas of social, digital, web, automotive, and technology.

Basic Qualifications

3-5 years relevant experience.
Experience using analytics tools, such as Google Analytics and Bright Edge.
Understanding of basic web development technologies, HTML, and CSS.
Familiar with multiple keyword research, reporting, and link building.
Can clearly explain to SEO novices why certain search results appear for various keywords.
Knowledge of local SEO, mobile SEO, and social media optimization (SMO) best practices.
Innovative thinker with the ability to quickly confront challenges, identify improvement opportunities, and find the solution.
Excellent research, writing, and presentation skills with a sharp attention to detail.
Thrives in cross-functional, multi-disciplinary team structures.
Expertise with Excel, Word, and PowerPoint.
Bachelor's degree in a relevant field.A driven, enthusiastic team player motivated to take initiative and think creatively.

Preferred Qualifications

Experience in automotive and technology industries.
Experience with e-commerce, retail strategies, and local SEO.
Experience with international SEO.
Comfortable giving executive presentations and recommendations in front of large groups.
Master\'s degree.

Perks + Benefits:

Stock options for every employee (we are all shareholders)
Healthcare, dental, and vision benefits (free for you and discounted for your family)
401k options (save for your future)Engineering orientation and on boarding program (learn, work, and grow)
Free daily catered lunches and food trucks onsite (eat well on our dime)
Healthy snacks and beverages 24/7 (satisfy your afternoon hunger pangs)
15 days of annual paid time off, 10 days of paid holidays, and 8 days off between Christmas and New Year's Day (live those weeks on your terms)
Maternity & paternity leave (be a present parent)
Relocation assistance/reimbursement (we\'ll help you start your new life)
Free parking & carpool reimbursement (save the environment and your wallet)
Casual dress code & relaxed work environment (your work will speak for itself)
Frequent social events, happy hours, and team parties (meet your new best friends)
Soul of community outreach team (global change starts locally)