Job Description

The lead generation specialist is accountable for lead generation and continuously working to meet desired ROI goals from organic SEO and PPC ads.

Duties & Responsibilities

Content Creation : Create strategic marketing offers and brand content in all formats (websites, blogs, emails, ads, campaign concepts, etc).

PPC Account Management: Manage and optimize existing PPC campaign components including, but not limited to?? Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

Data Analysis : Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Reporting: Track, report, and analyze website analytics and PPC initiatives and campaigns.

Industry & Competitor Research : Research industry trends and analyze competitor data to uncover gaps in clients?? online presences and transform research into actionable marketing plans

Data Analysis : Track and understand key digital marketing metrics, analyze campaign performance, and optimize based on insights to increase conversions.

Qualifications & Requirements

• Bachelor??s degree in marketing or related field
  
• Google Partner Certifications
  
• Strong computer skills with high level of experience with Adobe Suite and MS Office
  
• Understanding of word press, JavaScript, CSS, HTML, tracking pixels, etc.
  
• Experience with the following tools (or the ability quickly to learn them): Screaming frog, SEM Rush, Raven Tools, Google (and Bing) Webmaster Tools, Moz, Majestic, etc.
  
• Expertise with Google Analytics and Google Tag Manager
  
• Salesforce experience a plus
  
• Outstanding written and verbal communications

Key Skills: