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2017-02-05 09:20:28
Key Skills:
Search Engine Marketing (SEO/SEM) Specialist LOC:Burlington, Massachusetts
2017-02-05 09:20:28
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with editorial and marketing teams to drive SEO in content creation and content programming and to ensure SEO best practices are properly implemented
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Setup and manage Google Adwords Search, Display, Remarketing campaigns, along with other paid Search and Remarketing platforms including Bing to generate conversions and improved ROI.
- Experience with Google Adwords and Remarketing is required.
- Experience working with Wordpress, and other CMS systems, such as Kentico, is required
- Performing SEO updates include optimizing title tags, meta-tags, creating uploading and submitting sitemaps, adding or editing alt tags, editing file names and editing URLs, etc
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, WebTrends) and with bid management tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
- Design experience in ad creation is desirable
- Excellent written and verbal communication skills
- BS degree in a quantitative field
- 5+ Years of marketing experience in a B2B technology company.
Key Skills:
