MENU
Go Back
2017-01-21 03:09:18
ESSENTIAL FUNCTIONS:
Key Skills:
SEO Manager LOC:New York,
2017-01-21 03:09:18
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
ESSENTIAL FUNCTIONS:
- Translate clients business goals and marketing objectives into successful search engine optimization strategies
- Lead technical site analysis, competitive analysis, and content strategy
- Working knowledge of HTML, CSS and JavaScript for diagnosis, technical troubleshooting and some simple front end development
- Plan site structure, oversee link outreach, and proofread copywriting
- Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
- Establish and maintain project management processes to manage multiple SEO projects at once
- Work with cross-functional departments to develop and track all details of SEO initiatives
- Collaborate with paid search to feed SEO findings into broader online and offline media strategy
- Manage senior analysts and help analysts grow into the next level of their career
- Share new developments within the team and thereby enable superior service to our clients
- Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
- Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
- Support and drive corporate culture initiatives
- Bachelors Degree or equivalent experience
- 4+ years of digital marketing experience with an emphasis on SEO
QUALIFICATIONS:
Preferred or Required Skills:
- Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
- Solid grasp of how search engines work as well as core SEO and SEM tenets
- Basic knowledge of website design and development
- Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe SiteCatalyst, Webtrends)Instead
- Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
- Bachelors Degree or equivalent experience
- Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
- Past background with financial clients a plus
Key Skills:
