Primary Responsibilities Oversees/leads development and execution of content and technical SEO strategies; may include developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine visibility, editing documentation delivered internally or externally by the SEO department and maintaining internal technical/content resources such as checklists and style guides, and/or crafting keyword lists. Understands clients overarching marketing objectives, how digital fits/complements their goals. Is responsible for measuring results and creating actionable insights and recommendations based on data. Collaborates with team leaders to produce ongoing thought capital. Monitors quality, accuracy and timeliness of team communications and deliverables. People/Team Participates in internal management training to develop leadership competency. Helps mentor and train new and junior-level staff members. Provides training and learning opportunities using current SEO strategies and advanced optimization techniques to internal team members. Shares case studies, best practices, and work examples in monthly team meetings. Client Stewardship Main point-of-contact for day-to-day SEO programs (internal and external). Presents strategy/technical/content findings to clients; prepares routine/ad-hoc reports for clients and internal customers. Cultivates partner relationships that are strategic; helps drive client business. Assists behind the scenes in new business pitches. Identifies opportunities & relevant industry insights. Experience Guidelines 6+ years of experience in technology or content environment Bachelor degree in related field or equivalent work experience Strong knowledge of SEO tools such as conductor, Bright edge, or search metrics. Has amassed the experience and knowledge necessary to service any account in any industry. Has mastered the use of all third-party research tools and developed the ability to field questions/offer advice regarding developing SEO content/technical strategies. Has demonstrated proficiency presenting SEO strategies to mid- and senior-level clients in a confident manner. Has shown the ability to work independently with minimal supervision. Exceptional verbal/written communication skills Working knowledge of front end development, not required but preferred Travel may be required
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