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SEO Manager Loc : Washington DC

2016-09-19 09:56:56

Job Type: Full Time only
Budget $: 100,000 - 200,000

Experience

3-5 years Internet marketing experienceHands-on skills and experience in eCommerce marketing, specifically SEO strategy and tactics.
Online agency experience is a plusAbility to analyze data across multiple reporting sources and create savvy reports detailing trends, projections, etc.
Proven ability to lead and work with cross-functional teams in support of specific business priorities
Demonstrates self-confidence, energy and enthusiasmEffective written and oral communications skills
Ability to manage multiple agencies/vendors
Ability to solve problems quickly, think creatively and satisfy Internet speed-to-market requirementsThrives in a fast-paced, entrepreneurial environment
Ability to simultaneously manage multiple projectsTeam player who works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountabilitySpanish, German, French, and Chinese, Japanese, and/or Portuguese language proficiency a plus.

CORE WORK ACTIVITIES

Strategy & Business ObjectivesResponsible for several initiatives in support of Search Engine Optimization (SEO) programs which optimize mobile sites for high organic search placement within major in-market search engines
Develop content strategies that align with business goals
Utilize demand and site metrics to determine appropriate keyword targets
Develop and present business cases and strategic recommendations for participation to appropriate stakeholders
Develop onsite strategies that target influential site and page-level elements
Define key elements and provide strategy that promote best practices
Develop and provide technical optimization strategies
Develop external optimization strategies that include high-quality, high-value tactics
Define valuable content assets and relevant distribution outlets
Work with agency and internal partners to deliver creative assets such as articles, infographics, interactives, and videos
Explore and evaluate proposals for new content and off-site initiatives in support of optimizing keyword targets.
May involve maintaining relationships with multiple external vendors and partners.
Create scalable content creation strategies Measure SEO performance on a regular basis using various analytics platforms; make recommendations for key areas of improvement
Create compelling presentations and communicate campaign results with internal stakeholders
Review monthly program performance reports, analyze and communicate results to appropriate stakeholders.
Partner with Analysis resources to mine website data, syndicated research, and other customer insight tools to develop strategies and provide insightsMonitor industry activities, competitive trends both inside and outside of the travel industry and develop competitive bench marking analyses
Develop content marketing strategies in partnership with the internal content and social teams
Prioritize existing social channels based on search influence; keeping up with emerging networks
Provide best practices to optimize content within relevant social spaces
Support all keyword targets through integration within key content platforms and social channels Provide SEO consulting to groups within Corporate (PD, IR, Corporate Communications, Brand Marketing, Digital), as well as provide support for regional marketing organizations, owners and franchisees, and hotel level efforts
Build enterprise knowledge and evangelize SEO best practices to partners throughout the organization SEO Program ExecutionProvide SEO input and business direction for select Marriott product linesServe as the SEO eCommerce expert within the product line teams
Manage research that supports specific project workManage execution of all content optimization initiatives on oversight to internal and external resources to ensure onsite content creation and maintenance is implemented properly for SEO and in a timely fashion
Communicate program progress and results on a monthly basis Manage execution of all external optimization initiatives for Marriott.com including:Coordinate the work of multiple external vendors as well as internal resources to implement new efforts including content optimization & maintenance
Provide direction and collaborate closely with Continent, Corporate Communications, Brand Marketing, and Marriott Rewards teams to ensure search strategy is pulled through and integrated within managed channels
Communicate program progress and results on a monthly basis Responsible for managing online local marketing tactics, which may include:Oversight and maintenance of local maps feeds
Optimization of current and new feeds. May involve managing relationships with multiple external vendors and partnersManaging local marketing vendor relationships, assessing performance and new vendor proposals
Other duties as assigned Interaction with Key Corporate Stakeholders
Develop guidelines and best practices within areas of expertise, share learning with appropriate stakeholders
Update Global Source and Digital Standards as appropriateParticipate on monthly eCommerce phone calls as appropriate and share learningsCoordinate efforts and create synergies with the MDS team
Work internally with Marketing, Product Development, IR, Measurement & Analysis, Field, Corporate communications, Creative Content Studio, and Brand Marketing teamsLiaise with the field to mitigate duplication of efforts, champion enterprise strategies and increase overall presence in the search enginesPartner with internal Paid Search and mobile teams to maximize the performance of campaigns