Responsibilities:

• Manage day to day account activity.
  
• Drive client account statuses, reporting and optimization.
  
• Help develop account planning, budgeting and new activation opportunity documents.
  
• Ensure SEM account best practices and Pharma medical, legal and regulatory compliance.
  
• Assist SEM Director and team in continuing to build search practice by evolving organizational processes, reporting templates, data analysis and media planning.
  
• Foster professional growth of junior SEM team members.
  
• Conduct keyword, competitive and marketplace research to inform campaign management and media activation approach.
  
• Liaise with internal and external agency media team members to develop campaign timelines, account submissions and execute campaigns according to brand launches and milestones.
  
• Coordinate with digital operations and analytics teams to ensure proper tagging/tracking
  
• Deliver consolidated and holistic client reporting based on multichannel and attribution approach.
  
• Evaluate client content and collateral to develop meaningful & compliant search messaging.
  

Qualifications and Experience:

• Bachelora??s degree and a minimum of 2-3 years of SEM experience.
  
• Experience building, launching, setting up and QA ??ing accounts across multiple search engines.
  
• Proficiency in Excel, including extensive work with pivot tables and data manipulation.
  
• Must be detail oriented, have exceptional organizational skills and multi-tasking capabilities.
  
• Highly developed analytical and online research skills.
• Familiarity with SEM analytics tools (such as Google Analytics, Webtrends and Adobe Analytics).
  
• Google AdWords & Bing Ads certified.
  
• Past experience with 3rd party bid management tools. Familiarity with DoubleClick a plus.
  
• Excellent verbal and written skills.
  
• Ability to explain complex technical information to non-technical individuals
  
• Ability to complete tasks and projects independently as well as manage multiple accounts.