SEM Manager Loc: Portland, ME Client is looking for an experienced, self-motivated Search Marketing Manager, responsible for driving growth and profitability through development and execution of Paid Search programs. This is a fantastic opportunity to join a fast-paced eCommerce organization with a rich history in travel/tourism. Responsibilities- Creates, implements, tracks and optimizes PPC campaigns in Google AdWords, Microsoft AdCenter, Yahoo Gemini, Facebook Ads and other channels. - Manages budget, billing and invoicing for all associated SEM programs. - Actively tests and optimizes keywords, ad copy and landing page content to increase ROI and drive incremental growth. - Utilizes Google Analytics and internal tools to provide detailed reporting on key Paid Search metrics. Deep understanding of correlation between action and performance. - Serves as Paid Search subject matter expert for eCommerce team, staying abreast of evolving best practices, emerging trends and new technology. Qualifications- Excellent written and oral communication skills, with the ability to interface effectively with both technical and non-technical stakeholders. - 3+ yearsâ?? experience managing performance-driven PPC campaigns.- Familiarity with SEO best practices.- Deep experience in leveraging Google Analytics/similar analytics programs to drive intelligent testing/optimization decisions. - Strong project management skills and multi-tasking ability. - Advanced skills in Microsoft Office, Excel.- Excels in fast-paced, goal-oriented environment. Education and/or Experience- 3-5 years of Internet Marketing experience required.- Four year undergraduate degree required.- Previous Google AdWords certification a plus.
Key Skills: