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SEM Manager Loc: New York,NY

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2016-12-30 07:03:18
Job Type: Full Time only

Responsibilities:

  • Manage day to day account activity.Drive client account status meetings, reporting and optimization.
  • Help develop account planning, budgeting and new activation opportunity documents.
  • Ensure SEM account best practices and Pharma medical, legal and regulatory compliance.
  • Assist SEM Director and team in continuing to build search practice by evolving organizational processes, reporting templates, data analysis and media planning.
  • Foster professional growth of junior SEM team members.Conduct keyword, competitive and marketplace research to inform campaign management and media activation approach.
  • Liaise with internal and external agency media team members to develop campaign timelines, account submissions and execute campaigns according to brand launches and milestones.
  • Coordinate with digital operations and analytics teams to ensure proper tagging/tracking Deliver consolidated and holistic client reporting based on multi channel and attribution approach.
  • Evaluate client content and collateral to develop meaningful & compliant search messaging.
Qualifications and Experience:

  • Bachelors degree and a minimum of 2-3 years of SEM experience.Experience building, launching, setting up and Q ing accounts across multiple search engines.
  • Proficiency in Excel, including extensive work with pivot tables and data manipulation.Must be detail oriented, have exceptional organizational skills and multi-tasking capabilities.
  • Highly developed analytical and online research skills. Familiarity with SEM analytics tools (such as Google Analytics, Web trends and Adobe Analytics).
  • Google Ad Words & Bing Ads certified.Past experience with 3rd party bid management tools.
  • Familiarity with Double Click a plus.Excellent verbal and written skills.
  • Ability to explain complex technical information to non-technical individuals Ability to complete tasks and projects independently as well as manage multiple accounts.
  • Ability to translate and communicate campaign success to clients Positive energy and a team player who can carry SSCG values.Healthcare industry knowledge a plus.


Key Skills:
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