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2016-10-28 10:13:45
Key Skills:
Digital Marketing Specialist- SEM/Display Loc: Fargo, ND
2016-10-28 10:13:45
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
- Essential Responsibilities Plan, execute, manage and optimize Swanson Health Products paid search and display campaigns across the major search engines Manage all data feeds and campaigns for shopping comparison engines like Google Shopping and Bing Shopping to drive more traffic and revenue to the company website.
- Monitor delivery and performance of media buys on a daily basis and managing digital campaigns to target metrics and monthly budgets.
- Generating campaign performance reports, providing performance analysis and executing on that analysis to ensure positive ROI.
- Perform keyword analysis and actively test and analyze keywords, advertising copy,landing pages and positioning to reach ROI and KPI goals.Work cross-functionally with Merchandising, Marketing Analytics, Creative, Content, Social & Website Development Manage project plans and schedules to ensure campaigns are executed in a timely manner.
- Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
- Conducts self in the presence of customers and community so as to present a professional image of SHP. Competencies Required Experience working with paid search platforms including Google Adwords and Bing Ads Familiarity with 3rd party SEM tools,
- Tracking tools, bid management systems and keyword development tools Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis Thorough knowledge of Excel (comfortable with charts, pivot tables& intermediate level of formulas)Excellent written and verbal communication skills with meticulous attention to detail Strong analytical and mathematical skills and familiarity with online marketing metrics Ability to multitask and see projects through from beginning to end Ability to think strategically & innovatively, analyze issues and use sound judgment Commitment to quality and focused on customer needs Knowledge of regular expression very helpful
Key Skills:
