Web (Digital / email) Marketing Specialist Loc:San Antonio, TX
Role:Web Marketing Specialist Location:San Antonio, TX
Â· Develop content for email marketing and campaigns and work with various departments to produce and execute them
Â· Work closely with Sales members to develop marketing campaigns and activity plans deploying a complete approach to each campaign
Â· Maintain lists of sales contacts
Â· Deliver regular reports of campaign results, including web analysis.
Â· Using data to inform new campaigns and the evaluation of existing campaigns.
Â· Runs data queries and validates data within the client database
Â· Bachelorâ??s degree
Â· Digital marketing knowledge
Â· Experience with marketing / email product such as Constant Contact
Â· Experience with Adobe products such as Photoshop.
Â· Intermediate knowledge of using SQL for the purpose of data analysis and reporting
Â· Proficient in marketing automation tools
Â· Strong knowledge of email marketing best practices, including email deliverability, techniques for improving deliverability, spam filters, Sender ID authentication, black lists, etc.
Â· Advanced knowledge of Microsoft Excel to include v-lookups and nested IF conditional statements
Â· Detail oriented with strong research and analytical skills
Â· Ability to work in fast paced and handle several projects simultaneously
Â· Excellent communicator and the ability to work with senior stakeholders