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Sr Analyst, Digital Analytics Loc:Torrance, CA,

Torrance, CA
2018-06-28 13:41:33
Job Type: Full Time only
Budget $: 100,000 - 200,000

Role:Sr Analyst, Digital Analytics

Location:Torrance, CA,


  • As a Digital Analytics Senior Analyst, you work with cross-functional digital teams to understand their needs, and provide them with data-powered insights that reveal truths about consumer behavior, and ultimately can be used to improve the website.
  • You will be an operational partner with the Account, Content and Platform teams to drive data-related projects forward.
  • Success in this position is measured by the ability to produce sound, sophisticated quantitative analysis, and to distill that analysis into a coherent story that arms the client and the agency to make smarter decisions.
  • In addition, a successful senior analyst thinks strategically about how to scale and improve the work that you and the team do.
An ideal candidate will have

  • 3-4 years of experience in digital analytics at a Fortune 500 company, digital agency, or internet company.
  • Must HaveBachelors degree in a quantitative field.
  • Solid knowledge of statistics, high comfort level with quantitative analysis.
  • Proficiency with Adobe Analytics suite, tag management solutions like Ensighten, and other site analytics packages.
  • Strong understanding of online consumer behavior and digital marketing concepts.
  • Ability to troubleshoot website and mobile app tagging using debugger tools.
  • A deep love and knowledge of Excel including the ability to perform advanced analysis, build complex formulas and lookups, and produce automated reports and dashboards.
  • Experience building rich, persuasive presentations in PowerPoint including custom data visualizations.
  • Ability to translate complicated analyses into plain language for non-analytical audiences, both in speaking and writing.
  • Ability to scope analytical projects and bring them to actionable conclusions by collaborating with various internal stakeholders.
  • A self-starter who can communicate effectively at all levels as well as work independently.
  • Able to perform in fast-paced situations with high attention to detail.
  • Nice To HaveExperience with research tools and methodologies such as voice of customer surveys, heatmaps, usability studies and focus groups.
  • Expertise in experiment design, multivariate and A/B testing.
  • Experience with DMPs, Tableau, MicroStrategy, Business Objects, or Domo.


Responsibilities Include

  • Use web analytics tools to pull raw data, and perform quantitative analysis that brings actionable insights to internal and external stakeholders.
  • Build dashboards, ad-hoc reports, and deep dives measuring KPIs, enterprise website and campaign performance for digital marketing groups including Digital Strategy, Content Strategy, UX, Production, Creative, and Account teams.
  • Put together insights across site surveys, analytics, A/B testing, and other research methods to tell a cohesive story.
  • Communicate analytical results clearly using data visualization and storytelling techniques to various internal and external stakeholders.
  • Work closely with the strategy, engineering and data teams to ensure data quality and accessibility.
  • Collaborate with account and project teams to drive projects forward and coordinate delivery.
  • Recommend process improvements for managing a mix of planned and unplanned, short-term and long-term analytics projects.


Key Skills: