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Digital Marketing Manager Loc: Cary, NC

2017-07-05 04:14:48

Job Type: Full Time only
Budget $: 100,000 - 200,000

RESPONSIBILITIES

Provide project management of Digital Marketing Plans
Assist marketing leaders in executing branding, social and digital activities including such responsibilities as day-to-day management of specific project timelines, coordination of meeting summaries and recaps, collaboration with business teams and digital teams to deliver marketing dashboards and updates.
Other associated responsibilities would include daily agency and project management, facilitation of approvals, legal, monitoring marketing initiatives and publishing metrics.
Work in Hubspot Marketing Automation Tool to assist Lead Generation Specialist and Digital Analyst with tracking traffic, leads, appointments and sales.
Drive tactical planning, manage digital content calendar, develop workback timelines, content creation and deployment across key platforms (website, email, search, paid advertising, video, social, mobile, etc.).
Work closely with our Digital Analyst during the execution of online marketing campaigns and email strategies to include the development of valuable content/creative assets, promotional strategy, segmentation of email database, A/B testing, campaign quality and reporting of the results.
Guide the creation of engaging, effective campaign assets for multi-channel digital marketing programs including landing pages, banner ads, product marketing and social media assets.
Provide advisement for pay-per-click, retargeting, display advertising and affiliate marketing campaigns.
Monitor and analyze online initiatives, consumer behavior, customer satisfaction and Google Analytics data to drive improvement in traffic, lead generation, referrals, funnel conversion, engagement, segmentation, SEO, content, revenue and product optimization.
Create and maintain recurring reports with metrics-based feedback and actionable insights that champion the needs of the consumer, increase leads, optimize online initiatives and improve the overall user experience.
Gather information about the competitive landscape and industry trends.
Manage information resources such as website analytics, industry research, etc.
Generate creative digital marketing initiatives, new promotional ideas and groundbreaking approaches to communicate with our consumer audience.
Offer world class client service to Product Marketing clients while delivering efficient project management in advertising, PR, media, promotions and marketing activities.
Partner with other members of marketing team (business unit teams and digital) to improve and enhance the overall consumer experience brought to life through all marketing efforts.
Execute marketing partnerships and promotions to grow and expand consumer offerings with brands aligned with our positioning.
Lead PR/social to drive positive awareness, media coverage, and WOM (word of mouth) among key influencers, analysts, and the media through media and social channels.
Identify advertising objectives and lead compelling advertising development and execute effective production as efficiently as possible.

Experience

Five years of experience required in marketing communications and strategy, advertising and digital.
Should have solid experience with media communications planning, digital marketing, and integrated communications or agency background.
Must have proven experience in effective integrated marketing campaigns that metric well against goals.
Must have CRM experience with Microsoft or Salesforce Email marketing, SEO/SEM, ecommerce marketing a plus.
2+ years of hands on experience in B2B and B2C digital marketing management, including an in-depth understanding of digital trends, website performance (e.g. Google Analytics), email marketing, ad serving platforms (e.g. Ad Words, Amazon PPC, Google Shopping), audience segmentation, social platforms (e.g. Facebook), competitive analysis and user experience.
Proven track record with A/B or multivariate testing. Passionate about emerging interactive trends.
Ability to give creative direction, organized, eye for detail and project management skills required.

Key Skills: