Essential Duties and Responsibilities

• Include the following (other duties may be assigned).
  
• Responsible for areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM.
  
• Layout, design, write and coordinate advertising for/with various media channels.
  
• Operate and maintain the marketing and public relations for the company, primarily working with ad agency/digital vendors on community marketing materials and strategies, and to plan and prepare for new community openings.
  
• Lead and traffic generation to communities and website.
  
• Direct the design of flyers, direct mail pieces and other marketing collateral in coordination with ad agency and Sales Representatives and other vendors.
  
• Coordinate, create and maintain product content for the company\'s website.
  
• Assist in the back-end operational duties for the company\'s website.
  
• Ability to edit images in Photoshop and optimize them for web.
  
• Write and review web-based marketing content to ensure correct grammar, factual information and an engaging active tone.
  
• Preform SEO and SEM activities such as keyword monitoring and copywriting effective SEO friendly content for the website.
  
• Assist in SEO activities such as geo-targeting and registering communities with Google business.
  
• Provide feedback and analysis to divisions regarding their online content initiatives.
  
• Ensures that websites content is accessible and logical;recommends improvements as necessary.
  
• Assist in other division marketing initiatives on an as needed basis.
  

Email Marketing:

• Responsible for creating email marketing campaigns to promote a product or service.
  
• Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
  
• Designs templates that can be easily adjusted on the fly for other areas of the business.
  
• Reviews email marketing content for accurate grammar and factual information.
  
• Ensures messages are sent in proper form and template. Work with the legal department to ensure compliance.
  
• Sends messages that are delivered to only those who have opted in for messages.
  
• Provides ongoing maintenance of email templates to ensure deliverability and usability.
  
• Reviews email marketing performance as a whole and at a granular level, to report findings.
  
• Uses email analytics to re-define current processes and procedures.
  
• Provides feedback and analysis to divisions on their email marketing initiatives.
  
• Assists division users on email creation, segmentation, launch, and analysis.
  
• Trains division users on email marketing platform changes.
  
• Develops automated email marketing programs with the help of division user feedback.
  
• Stays up-to-date on email best practices and integrates them into the overall email marketing strategy for the business.
  
• Some development and coordination of web graphics, brochures, logos, and imagery for specific assignments may be required.
  

Social Media:

• Assist with the creation, conception and presentation of the companyâ??s social media strategy and integrated marketing campaigns.
  
• Utilizes social listening tools like Sprinklr to generate insights and provide metrics.
  
• Using measurement tools to continually find ways to improve on those metrics through testing and new initiatives.
  
• Review web-based marketing content for grammar and factual information.
  
• Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions.
  
• Proactively interact with online communities across all platforms.
  
• Use social media monitoring tools to monitor conversations.
  
• Provide weekly and monthly reports for the division.
  
• Enforce brand guidelines across -owned channels.
  
• Work closely with Designers to create social media worthy content.
  
• Research and draft blog posts that are relevant to the home building community.
  

Additional Responsibilities:

• Customer Relationship Management (CRM)
  
• Evaluating data integrity of the division CRM databases and recommending process improvements
  
• Training of new sales personnel on CRM tool for effective data capture
  
• Email marketing template management
  
• Email marketing campaign management with an emphasis on recommendations for best practices as needed by division.
  
• Support users of the DHI website, the CRM system, Google Analytics and AdWords.
  
• Using Google Analytics, maintain and report on sites overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend
  
• improvements.
  

Desired Skills and Experience

Education and/or Experience

• Bachelors degree (B.A.) from a four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience with 3+ years of experience creating, developing, managing and analyzing public facing websites and webpages in a marketing environment and 2+ years of experience in social media platforms in corporate setting.
  

Other Qualifications

• Candidate must be proficient or have working knowledge of:
  
• Audio & Video technology and methods
  
• Adobe suite of tools (PhotoShop, etc.)
  
• HTML, CSS and other markup languages
  
• JavaScript proficiency desirable
  
• Google and Social Media Analytics
  
• CAN-SPAM Requirements
  
• Must also have working knowledge of the following concepts:
  
• SEO/SEM
  
• Web Analytics