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Digital Marketing Specialist Loc: Plymouth, MN


2017-05-31 11:14:00
Job Type: Full Time only
Budget $: 100,000 - 200,000

  • Develop and execute digital marketing strategies to improve awareness and engagement and generate leads for products.
  • Manage Google Ad Words and other direct marketing/PPC and re marketing campaigns.
  • Day-to-day management and execution of social media presence (including Twitter, Facebook, LinkedIn, Corporate blog, YouTube and newly emerging platforms).
  • Maintain and develop PPC landing pages. Integrate social media campaigns within all related marketing communications.
  • Using analytics tools, effectively monitor, track and report results and sales. Monitor and report trends in social media and online marketing.
  • Occassional trade show travel and other administrative duties.
  • Assist with the development of case study and product videos. Coordinate photo shoots for new products
  • The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

POSITION QUALIFICATIONS:

  • Bachelor??s Degree in Communications, Journalism, Marketing or related field 2-3+ years of professional digital marketing experience
  • Proven track record developing and monitoring digital marketing campaigns within various online networks Solid grasp of PPC and other marketing channels
  • Social Media savvy with demonstrated history of conducting campaigns, growing fan base and engaging customers through Facebook, Twitter, etc.
  • Demonstrated ability to organize, prioritize and multi-task Creative problem solving and decision-making skills
  • Excellent analytical skills Effective oral, written and interpersonal communication skills.
PREFERRED:

  • Prior blogging or writing experience preferably for a business to business organization in the technology sector
  • Early adopter of emerging technology, deep participation in social media channels
  • Experience distributing video across social media networks.
  • Knowledge of HTML and other rich media technologies a plus.
  • Experience with marketing automation and CRM software Basic abilities in Photo Shop for resizing images, etc.
  • Experience with Magen to eCommerce platform a plus.


Key Skills: