Job Summary The E-Commerce Specialist supports the online marketing efforts for Yield Management Hotel Marketing. The main focus will be to maintain front and back-end content on Yield Management microsites. The Specialist will aid in the continuing growth of direct marketing for our hotel guest program. ESSENTIAL JOB FUNCTIONS: * Provides technical support in the form of hypertext markup language (HTML) coding, pixel implementation and full-scale reporting setup. * Liaises between the Information Technology (IT) department and third party vendors for digital marketing setup and maintenance. * Drives new direct revenues from all microsites and landing pages. * Implements approved content onto hotel guest microsites, TicketStation and Travel sites. * Liaises between Regional Marketing team members and IT department to input tickets for content updates and/or development needs on DiamondResortsandHotels.com. * Responsible for overseeing content consistency and functionality across all websites in brand messaging, spelling and grammar on all device types. * Works closely with the Creative Services department, IT, and digital agency on creation and maintenance of existing and upcoming microsite templates. * Cooperates with web designers and IT to match visual design intent and payment card industry (PCI) compliance with functionality. * Collaborates with Content Coordinators to utilize search engine optimization (SEO) reporting tool, BrightEdge, to make keyword recommendations and input approved SEO keywords, meta and additional back-end SEO to microsites. * Works with IT, digital agency, and E-Commerce Manager to implement a full-scale reporting structure for the E-Commerce Department. Process includes, but not limited to, pixel placements on sites and booking engines, Google Analytics setup and maintenance (including establishing Commerce and/or Goals setup), and monthly report creation. * Provides metrics, best practices and updates regarding E-commerce trends and status reports to E-Commerce Manager prior to monthly E-Commerce calls. * Aids E-Commerce Manager in management of large Search Engine Marking (SEM) and/or Pay-Per-Click (PPC) budgets. * Integrates data from various back-end services and databases, requires pixel placement and setup for programs including, but not limited to: Google Analytics, Google Tag Manager, Adobe Omniture, Google AdWords, Google AdRoll, VE Interactive Abandon Cart Program, Google Display Network, Seekda Meta Search, iHotelier Booking Engine, Clarity Booking Engine, Flip.to. * Creates and maintains software documentation. * Participates in monthly E-Commerce calls, presents data, highlights and action items for third party vendors including, but not limited to, Affilired, VE Interative, Google Business listings and various other third party vendors. * Manages third Party vendor relationships. * Advises E-Commerce Manager regarding open, pending, and upcoming IT tickets in prioritized queue and participates in monthly internal call with the IT team. * Aids manager in data collection for business plan writing. * Completes all required Company trainings and compliance courses as assigned. * Adheres to Company standards and maintains compliance with all policies and procedures. * Performs other related duties as assigned. EDUCATION: * Bachelor\'s degree or equivalent experience in related field.
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