Job description

Responsibilities:

• Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  
• Identify trends and insights, and optimize spend and performance based on the insights
  
• Collaborate with internal teams such as IT, R&D to create and optimize online user experience
  
• Collaborate with agencies and other vendor partners
  
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  

Requirements:

• Proven 3-5 years of working experience in digital marketing
  
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  
• Solid knowledge of website analytics tools (e.g., Google Analytics, Moz, Net suite)
  
• Strong analytical skills and data-driven thinking. Some statistics and modeling background is preferred.
  
• Hands-on experience with marketing analytics is strongly preferred
  
• Basic knowledge of HTML, SQL and CSS is preferred
  
• Life science industry experience is preferred, but not required
  

Key Skills: