Role: eCommerce Marketing Manager

Job description

• Is looking for an experienced, creative, innovation and hands-on e-Commerce Marketing Manager to be a key driver in e-Commerce, digital media, and CRM (Customer Relationship Management) growth.
• Overall, the position manages the strategic and tactical direction of our digital efforts to drive awareness and conversion online.
• The e-Commerce Marketing Manger will lead integrated marketing strategy delivering tactics to drive growth through data-driven marketing, digital demand generation campaigns, product positioning and will oversee social media, PPC, SEO, SEM, Amazon ads, FB ads and e-mail marketing.
  

The ideal candidate will possess:

• A passion for building campaigns that generate sales pipeline
  
• You enjoy thinking through each nuance of the buyerâ??s journey as you create programs across digital, nurture and social channels
  
• You are intensely data-driven: you know what it takes to improve marketing conversion rates and drive success
  
• A â??roll up your sleevesâ? mentality, and able to work in a lean start-up style organization.
  
• Strategic, analytical and critical thinking skills and able to break down complex problems and formulate a plan of action within budgetary constraints
  
• Extensive experience with e-Commerce analytics tools and ability to analyze data to unearth insights
  
• Prior experience in formulating and executing digital marketing strategies
  
• Exceptional work ethic, strategic vision, organizational skills and the ability to deliver results
  

Responsibilities

• Identify new areas of e-Commerce opportunity beyond current organizational thinking for increasing sales
  
• Development, ROI analysis and execution of all marketing initiatives including email, paid media, promotions, and merchandising
  
• Evaluation of program effectiveness and ROI. Apply learnings to optimize future activations
  
• Manage marketing spend for all aspects of all marketing initiatives and set and track annual KPIs
  
• Track positioning and optimize for top sellers and new products across all e-Commerce partners
  
• Plan and execute all website optimization, SEO/SEM marketing database, email, and display advertising campaigns
  
• Improve traffic, conversion rates, and average order value across all e-Commerce partner sites and marketplaces
  
• Drive sales of slow moving inventory, and recommend process changes which will positively impact sales growth
  
• Systematically analyze online performance, recommend strategic and tactical changes to drive sales and profitability, increasing visitors, capturing larger average order sizes and managing margin performance
  
• Develop customer acquisition strategies (SEO, SEM, targeted display, and retargeting)
  
• Manage online and social media presence
  
• Implement reporting system to measure the impact of digital and social media campaigns, mobile on website traffic, measure conversion rates, and more
  
• Establish & influence digital marketing best practices across the organization
  

Qualifications

• 5-7 years of digital marketing and ecommerce experience with SEO/SEM, web analytics and paid media programs, SEO Analytics tools, marketing automation tools, content distribution and syndication tools, email, social media, and mobile.
• Marketers can carry conversations across multiple devices and measure return on relationships.
  
• Must have extensive experience selling and marketing products on Amazon.com
  
• Extensive knowledge of e-commerce platforms, technology, trends & sophisticated analytics
  
• High degree of initiative with willingness to roll up your sleeves to get things done
  
• Proven track record of successfully developing and executing digital campaigns with superior ROI
  
• Strong analytical skills with experience in social and digital analytics, including but not limited to site traffic, conversion, spend, click-through rate, etc.
  
• Experience with digital analytics reporting tools
  
• Entrepreneurial mind, result driven, and passionate