Position Summary

• The Product Marketing Manager will develop and execute comprehensive and strategic marketing plans for specific
• Programs to achieve business growth objectives by achieving revenuecost goals and providing an exceptional
• Experiential learning experience for thousands of young scholars from around the world
• Reporting to the Senior Director Product Marketing the position utilizes
• Campaign management tools creative collaboration and marketing strategy within a team of peers to achieve defined marketing revenue and budget targets for assigned programs
• The ideal candidate will be passionate energetic analytical both a planner and a doer and always strives for excellence
• Success in this position will require leadership creativity and coordination skills with a desire to execute marketing programs that drive revenue

• Develop and execute marketing strategy for assigned program offers including defining product offerings segmentation channel distribution types
• Costrevenue analysis and product development
• Specify market requirements for current and future products by conducting market research and supported by on going customer reviews
• Budgeting responsibilities include determining initial marketing strategy updating budget projections forecasting results and meeting or exceeding revenue targets
• Meet application and enrollment goals for assigned programs utilizing campaign management software for data selection and segmentation
• Develop and implement a company wide go to market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi channel offers
• Product management to evaluate existing and untapped consumer needs within the existing and potential product portfolio
• Present results and analysis for each program to SeniorExecutive ManagementResearch and analyze marketing data and results
• Participate in brainstorming program offerings and segmentation test strategies for both direct marketing and digital effortsPosition

• BA BS in Marketing or related fieldExperience with management of P&L statements and project management of marketing campaigns from start to finish
• Marketing Channel exposure direct mail email print TV SEM display ads etcUnderstanding of campaign management
• Software and reporting tools
• Strong analytical capacity with experience presenting and communicating findings to a variety of stakeholders including
• The executive teamGoal oriented self motivated creative flexible and adaptable to new situations
• Demonstrated strong ability to balance strategy with day to day execution and implementation
• Experience managing aggressive marketing schedules
• Database and relationship marketing business acumen and budgeting experience knowledge
• Minimum of 5 7 years experience inMarketingSales required