Job description Summary This role is a strategic, hands-on, marketing position that requires a track record of successfully introducing new products in a structured manner in the IT security or digital transformation segments and simultaneously managing marketing activities for multiple solution initiatives. The successful candidate will use their entrepreneurial spirit and a collaborative approach to work with cross-functional teams both inside and outside groups (agencies, partners, technology licensors) to deliver market and competitive research, messaging and positioning, go-to-market plans, sales tools, and expertly developed product/promotional plans. This position requires an in-depth understanding of the market, competition, and customers (we favor a Pragmatic Marketing Approach. Key responsibilities and duties High-impact Marketing Content: Develop and maintain solution-oriented content and ensure alignment with key stakeholder groups including sales, demand generation, corporate communications, product management, business development, professional services, and management. Expertly Crafted Value Propositions: Develop a compelling value proposition for company (internally and externally) which deftly balances the technical details with the business benefits. Drive value-based selling of key products by developing and managing go-to-market initiatives that are solution-oriented. Unified Positioning and Messaging: Guide and develop positioning, messaging and branding for the security, compliance and vertical industry solutions that integrate multiple product capabilities. High energy evangelism of our solutions: Deliver a compelling vision which incorporates key input from customers, sales, product management, marketing communications and others to influence solution marketing strategy and planning, the analyst & press community, and product definition. Go-To-Market Planning: Research and develop go-to-market strategies that balance market/competitive sensitivity with internal return on investment. Define distinctive competence of the solution, specifically defining the market problem(s), the target buyer(s), and the solution differentiators. Assist with target market analysis, competitive analysis, differentiation, and value proposition. Lead tactical planning & execution of solution go-to-market efforts among cross-functional groups, define all aspects of solution positioning and roll out and establish sales & channel processes & communication strategies. Core planning areas will include compliance and industry focus. Messaging Development: In collaboration with the team, develop the key messages and positioning to support the brand, describe the benefits of the solutions, and convey the image of the company, throughout all marketing elements. Content Creation: Define and compose materials for outbound use to support solution marketing initiatives and demand creation programs. Materials include website content, hardcopy and electronic collateral, videos and other interactive media, customer references, news flashes, white papers, and other documents. Collaborate with cross-functional teams to create marketing promotional programs and ensure sustainability. Sales Enablement: Create & deliver materials for reference by sales (direct & indirect) organization, including sales training, presentation materials, reference guides, FAQs, scripts and battle cards that help drive solution adoption and create sales excitement & revenue success.
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