MENU
Go Back
2016-10-20 08:20:54
Key Skills:
Senior Manager, Customer Relationship Marketing (CRM) loc: Santa Monica, California
2016-10-20 08:20:54
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
- 5-6 years of experience in consumer marketing and/or digital marketing, with a focus on data driven, personalized marketing content. Background in entertainment or related fields is desired.
- Hands on experience with email marketing to a consumer base (at scale) are a must.Experience using Campaign management tools and ESP providers to execute campaigns.
- Evaluation of email & mobile metrics to influence strategic marketing decisions.Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline is a must.
- Interest in measurement and aptitude with numbers is required. ? Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metricsExperience using web analytics tools such as Omniture / Site Catalyst.
- Ability to personally produce meaningful reports that track and help effectively drive optimization and forecasting decisions across owned channels.
- Experience with developing and managing personalization and targeting of content at scale.
- Proven results with growing marketing databases, and decreasing churn rate/engaging with inactive usersSelf-starter that comes to the table with ideas and solutions.
- Superior verbal and written communication skills at all levels of an organizationTeam player with a positive attitude who thrives in a collaborative work environmentMust be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs.
- Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners.
- Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environmentA Bachelors degree .
Key Skills:
