Role:Email Marketing Specialist
Location:Appleton, WI
Summary of essential job functions

• Design and create email campaigns
• Analyze campaign performance and suggest improvements as needed
• Ensure proper campaign tagging
• Ensure mobile-friendly email templates
• Maintain email templates for consistency in look, feel and branding
• Help to maintain proper email scheduling, user guides and standards of work
• Report on email metrics as needed
• Ensure emails follow industry policies and best practices for layout and subject line
• Ensure proper testing for all devices
• Perform A/B testing where appropriate
• Assist with management of lists and audience segments

Minimum requirements

• Proven work experience in a Digital environment
• Proven design skills
• Exceptional communication and copy writing skills (both written and verbal)
• In-depth HTML and content management system experience
• Analytical and process oriented
• Experience with marketing automation software Positive, self-motivated, with a desire to constantly search out ways of improving process and project effectiveness Knowledge of SEO/SEM and Google Analytics
• Understanding of email list management and audience segmentation
• CRM experience a plus

Knowledge/Skills required

• 3+ years of experience in email and digital marketing
• Bachelor??s Degree in a related field
• Ability to multi-task and manage multiple priorities in a fast-paced, deadline driven environment
• Strong attention to detail

Key Skills: