• Email Management Manage multiple email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  
• Social Media Management Copywriting, design, positioning: create content to adapt to each social network, taking and curating photos and videos for visual platforms.
  
• Able to analyze data and provide actionable insight.
  
• News junkie - keeping a pulse on the industry, effective monitoring, professional communications skills Customer Service Rep - voice of the company and able to communicate with different people on different platforms. Project manage - what should be posted, responded to, favorited or Liked. Coordinate with different departments to organize campaign launches, while pushing growth.

Key Skills: