Role:Email Content Asset Manager

Location:Boston,MA

• MA Key ResponsibilitiesWork with our creative and copywriting teams to review, test & validate digital content created for our automated email marketing campaigns.
• Work with the Director and team members to conceptualize and develop results-driven targeted messaging and stories that engage current and prospective customers.
• Brainstorm with team members, customers, and other industry contacts to new generate content ideas.Develop and manage an editorial content calendar, adhering to production schedules and deadlines.
• Maintain content assets used by our dynamic marketing campaigns.
• Other duties as assigned.Requirements3 Years of in depth working knowledge in HTML and CSS3 years professional experience building and testing HTML emails.
• 1 to 3 Years of experience in XML & basic JavaScriptExperience developing and testing emails to be mobile friendlyExperience in content personalization based on marketing segmentsAbility to automate content management and delivery to digital campaignsPast experience working with a CMS such as Sitecore, AEM, Drupal or HubSpot (we use Sitecore)Familiarity with marketing automation tools such as Adobe Campaign, Eloqua, Marketo, Pardot etc
• (we use Adobe Campaign)Proficiency in Adobe CS suite (InDesign, Illustrator, Photoshop, Dreamweaver) a plus.Ability to synthesize information from various sources, such as for repurposing content created for other formats, and turning it into effective email content.
• Ability to manage multiple projects and meet deadlines.
  

Key Skills: