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2016-12-16 23:02:59
Responsibilities:
Key Skills:
Junior Digital Media Analyst Loc: New York, NY
2016-12-16 23:02:59
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
Responsibilities:
- Act as primary internal contact on analytics for assigned digital campaigns Identify, gather, integrate, and analyze relevant data, including tracking delivery against goal and campaign cost to-date Track campaign performance against key performance indicators, including but not limited to:impressions, clicks, CTR, interaction rate/time and site activity Compile actionable, timely and user-friendly analytics reports Develop campaign goals, insights and recommendations for assigned digital media campaigns to optimize campaign performance Present findings to internal and external stakeholders (supervisor, planning team, client)Help to identify gaps in the overall data capture strategy and collaboratively implement enhancements Stay abreast of industry trends
- Bachelors degree 0.5 1+ years of experience analyzing and optimizing digital advertising campaigns Must be proficient in Excel and other Microsoft Office applications Must have strong attention to detail and good organizational skills Strong analytical ability, critical thinking and proactive problem solving skills Impec cable written and verbal communication skills Ability to work in a fast-paced environment both independently and as part of a team, multi- task and prioritize accordingly Strong presentation skills Knowledge of and practical experience with ad serving and reporting tools (Double Click/DART) (a plus)Strong understanding of digital media (display, email, custom programs) (a plus)Healthcare vertical experience (a plus)Experience manipulating multiple data sets and creating dashboards and custom reports (a plus)Apply for this job online Email this job to a friend Share on your news feed Go back to the welcome page
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