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2017-04-04 19:01:53
Key Skills:
Associate Digital Marketing Manager, WPI Loc: Sunnyvale, CA
2017-04-04 19:01:53
Job Type:
Full Time only
Budget $: 100,000 - 200,000
Budget $: 100,000 - 200,000
Responsibilities
Process Optimization:
- Identify and optimize gaps in ongoing processes that may lead to suboptimal channel deployment and execution.
- Develop, manage and measure a portfolio of experiments / discoveries to optimize the strategy
- Testing, Iteration, and Analysis to optimize conversion levers: Develop and Optimize content and messaging to be used in the conversion process, leveraging internal and external resources as needed.
- Strategically leverage content for consumer engagement and conversion growth
- Collaboration: Partner with the cross functional groups and channel owners to co-create new strategies to grow enrollment
- Effective Influencing: Partner with product, engineering, and analytics teams to drive consensus to rollout the best solution and new strategies
Presentation: When required, presenting solutions to pressing problems in front of senior stakeholders
Minimum Requirements
- Digital: 2+ years of digital marketing experience
- Quantitative mindset: 2+ Years of data driven experience preferably in online direct marketing space
- Passion for Customer Experience and Process improvements: Preferably in a B2C businesses strongly preferred
- Entrepreneurial: Comfort with Fast paced and goal oriented environment
- Bachelors in relevant discipline
Preferred Requirements
- Experience working within regulated industries such as services is a plus
Key Skills:
