KEY RESPONSIBILITIES

• Manage social media marketing campaigns, projects and programs, ensuring strategies align with business goals.
• Develop timely and relevant concepts and messages that can be cross-utilized across all social channels.
• Implement programs and campaigns to generate leads, traffic and social media engagement.
• Develop targeted keyword campaigns that encompass websites/landing pages, social media posts, and search/social PPC ad campaigns.
• Work with VP of Marketing and Compliance Department to ensure compliance with all social engagement posts.
• Continually test and optimize marketing program variables to improve performance and results.
• Create accurate reporting and analysis on marketing progress and performance.
• Assist with event preparation and management for trainings, office meetings, tradeshows, seminars, etc.
• Assist with event promotion including internal and external email announcements/invitations, landing pages, video campaigns, etc.
• Manage on-demand marketing requests as needed with fast turnaround time.
• Adhere to brand guidelines to ensure quality, accuracy and consistency.
• Other duties as assigned.

JOB REQUIREMENTS

• Bachelors degree in Marketing, Communications, Journalism, Advertising or related field.
• At least 3 years prior experience with social media marketing in a real world environment.
• Strong knowledge of digital social marketing strategies, platforms, channels, methodologies and tools.
• Ability to see the big picture strategy while implementing programs at a granular level.
• Excellent interpersonal and communication skills.
• Strong writing and editing skills.
• Ability to track, analyze and report on metrics and refine execution as needed.
• Thrive in a fast-paced and constantly evolving environment and able to adapt quickly to changing priorities, strategies and deadlines.
• Ability to work fast under pressure, meet deadlines, and prioritize tasks effectively.
• Must be well organized with strong attention to detail.
• Self-motivated with a sense of personal accountability.
• Excellent Microsoft Office Skills (Word, Outlook, PowerPoint and Excel).
• Knowledge of the mortgage/finance/real estate industry is a plus.
  

Key Skills: