Share this Job

Go Back

eCommerce Marketing Manager Loc: Brandon, FL


2016-01-25 15:17:45
Job Type: Full Time only
Budget $: 100,000 - 200,000

Essential Functions
  • Strategy, management, and execution of eCommerce Marketing efforts to drive aggressive growth and ongoing efficiency improvements (90%): Manage relationship and serve as primary business manager for paid search marketing, affiliate marketing, display marketing, SEO, and online media vendor(s).
  • Work with multiple vendors to budget, implement, track, analyze, and optimize paid search, affiliate, SEO strategy & retargeting campaigns to meet and exceed business goals and objectives tied to the financial plans.
  • Manage, monitor, and optimize product data feeds to ensure information is being passed to key information to third parties.
  • Manage PPC strategy and execution, working with outside PPC agency to optimize paid search campaigns. Grow and optimize the keyword portfolio by testing ad, copy, landing pages and bidding strategies. Identify and review negative keywording to lower cost.
  • Develop brand appropriate test plans for new features and tools.
  • Work with outside SEO agency and internal IT teams to develop and execute SEO strategy to grow qualified organic traffic
  • Actively identify, recruit, establish, and develop relationships with affiliates to increase ROI and drive profitable sales growth.
  • Monitor and track vendor invoices.
  • Subject matter expert, maintaining awareness of competitive benchmarks, best practices, market trends, and competitive activity
  • Regularly and rigorously report on channel performance and communicate to all levels of management changes in strategy and optimizations made which helped meet and exceed business financial plans.
  • Maintaining a Focus on Continuous Learning & Improvement (10%).
  • The Manager ensures a continued focus on performance improvement and personal/professional development by: Identifying and driving opportunities to continuously improve eCommerce marketing channel performance, tools, documentation and processes.
  • Ensuring consistency and compliance with Ashley policies and procedures to gain operational excellence and efficiency.
  • Maintaining professional and technical knowledge by tracking emerging trends in eCommerce marketing, the internet and the social space, attending workshops; reviewing professional publications; establishing networks; and participating in professional societies.
Job RequirementsEducation & Experience Requirements
  • BA/BS in business administration, marketing, communication, technology, or relatedo Equivalent combination of education and experience may be considered.
  • Four to six years eCommerce/digital marketing (advertising) experience preferred
  • Experience with managing ecommerce for company that also has a high % of brick and mortar customers preferred
  • Experience in working e Commerce platforms

Key Skills: