Primary Responsibilities: Develop affiliate marketing program. Guide partner selection, monitor execution compliance, and optimize program through analysis and testing. Grow the paid search practice. Hands-on experience & Adwords certification a huge plus. Continuously test, measure, & optimize channels and campaigns to improve conversion and cost of acquisition. Ensure that all online initiatives are consistent with national product-specific and Brand campaigns through active collaboration with other members of the marketing team. Partner with retail store teams across the organization to provide consultation on direct-to-consumer digital marketing and execute localized online initiatives. Ensure that e-commerce messaging schedules are in sync with retail store marketing communications and events to drive a consistent brand message. Participate in online merchandising strategies and assist in the execution of any SEM programs based on results, trends and best practices in the marketplace. Manage request process of marketing assets, including promotions, e-mail campaigns, touts, landing pages through collaboration with various internal resources (Creative, IT, etc). Drive best practices on both sites by staying up to date on industry trends and proposing online feature improvements and enhancements. Maintain a working knowledge of all product categories including key product launches and campaigns. Support testing of the e-commerce environment to ensure appropriate functionality, reliability, data integrity, privacy and security. Desired Skills/Experience: 2-4 years of relevant consumer packaged goods or retail marketing experience BA degree in related field 2-4 years Internet or Web Marketing experience with a strong knowledge of channel marketing (Paid Search, Affiliates, Comparison Shopping engines, etc) 1+ years Google Analytics experience Excellent written and verbal communication skills Action-oriented, focused on quality output Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
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