Role: eCommerce Manager Loc: Marina Del Rey, CA This position will report to the Vice President of eCommerce. Responsibilities Manage, analyze, and improve performance of marketing channels via email, SEO, SEM, retargeting, social media, and other web-based marketing programs. Design, develop, and execute email marketing campaigns that expand market awareness and drive overall revenue growth. Develop social media calendar and content for all social media sites Develop and execute site marketing and production calendar Manage, maintain, and launch web promotions. Responsible for reporting e-commerce KPI data and working with cross functional business unit leaders in recommending changes to increase visitors, improve conversion rates, capturing larger average order sizes and managing margin performance using cohesive marketing tactics to drive customer engagement and conversions Oversee online store platform, including feature functionality, user experience, landing page optimization, effective online merchandising of products, promotions, and site refreshes Manage web operations and projects Project manage and coordinate ecommerce projects with internal teams Brainstorm new ideas and regularly conduct competitive analysis Evaluate trends and makes appropriate recommendations to cross functional teams to keep site maximized at all times Skills and Experience Bachelors degree, MBA preferred 3-5 years experience working on an e-commerce website Expertise in using site analytics (Google analytics and Omniture) and sales data to drive decision making and to validate success of key site changes/enhancements Medium to advanced knowledge of Excel Keen attention to detail and sense of curiosity Strong verbal and written communication skills
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