Job Title: Adobe Customer Journey Analytics (CJA) Technical Lead

Location: Bethlehem, PA (Onsite/Hybrid as per client requirement)
Employment Type: Contract

Job Summary

We are seeking an experienced Adobe Customer Journey Analytics (CJA) Technical Lead to lead the design, implementation, and optimization of Adobe Customer Journey Analytics solutions. The ideal candidate will possess deep expertise in Adobe Experience Cloud, customer data analytics, data modeling, reporting, and digital customer journey analysis.

The Technical Lead will work closely with business stakeholders, analytics teams, marketing organizations, and technical teams to deliver actionable customer insights and data-driven business outcomes.

Key Responsibilities

• Lead the implementation and administration of Adobe Customer Journey Analytics (CJA).
• Design and develop scalable customer journey analytics solutions using Adobe Experience Platform (AEP) and Adobe Analytics.
• Gather and translate business requirements into technical solutions and reporting frameworks.
• Build and maintain customer journey dashboards, reports, and visualizations.
• Configure and optimize data views, metrics, dimensions, calculated metrics, and attribution models.
• Design and implement customer data models within Adobe Experience Platform.
• Integrate data from multiple channels including web, mobile, CRM, marketing automation, and offline systems.
• Collaborate with marketing, product, and business teams to identify key customer insights and KPIs.
• Lead data validation, quality assurance, and troubleshooting activities.
• Develop technical documentation, architecture diagrams, and implementation guides.
• Mentor junior developers and analytics team members.
• Provide recommendations for customer experience optimization based on analytical findings.
• Support data governance, privacy, and compliance initiatives.

Required Qualifications

• Bachelor's degree in Computer Science, Information Systems, Analytics, Marketing Technology, or a related field.
• 8+ years of experience in Digital Analytics and Adobe Experience Cloud solutions.
• 3+ years of hands-on experience with Adobe Customer Journey Analytics (CJA).
• Strong expertise in:
  • Adobe Customer Journey Analytics (CJA)
  • Adobe Experience Platform (AEP)
  • Adobe Analytics
  • Customer Data Platforms (CDP)
  • Digital Analytics Implementation
• Experience leading end-to-end analytics implementations.
• Strong understanding of customer journey mapping and omnichannel analytics.
• Excellent communication and stakeholder management skills.

Technical Skills

Adobe Technologies

• Adobe Customer Journey Analytics (CJA)
• Adobe Experience Platform (AEP)
• Adobe Analytics
• Adobe Experience Cloud
• Adobe Real-Time CDP
• Adobe Launch / Data Collection

Data & Analytics

• SQL
• Data Modeling
• Data Warehousing
• ETL Processes
• Customer Data Integration
• Attribution Modeling
• Segmentation and Audience Analysis

Reporting & Visualization

• Adobe Workspace
• Power BI
• Tableau
• Dashboard Development
• KPI Reporting

Development & Integration

• JavaScript
• APIs and REST Services
• JSON
• Web & Mobile Analytics Implementation

Preferred Qualifications

• Adobe Certified Expert (ACE) certifications.
• Experience with Adobe Real-Time CDP.
• Experience integrating Adobe solutions with CRM platforms such as Salesforce.
• Knowledge of customer experience management and digital marketing technologies.
• Experience working in retail, healthcare, financial services, or eCommerce environments.
• Familiarity with data governance and privacy regulations.

Soft Skills

• Strong leadership and mentoring capabilities.
• Excellent analytical and problem-solving skills.
• Strong client-facing communication and presentation skills.
• Ability to manage multiple projects and stakeholders.
• Strong documentation and organizational skills.

Key Deliverables

• Adobe CJA Solution Design and Architecture
• Customer Journey Reporting Frameworks
• Data Integration and Analytics Strategy
• Executive Dashboards and KPI Reporting
• Data Quality and Validation Processes
• Performance Optimization Recommendations

Qualified Adobe Customer Journey Analytics (CJA) Technical Leads with strong Adobe Experience Platform and analytics expertise are encouraged to apply.