Key Responsibilities

• Collaborate with business stakeholders to gather, analyze, and document functional and non-functional requirements.
• Translate business needs into detailed AEM-specific user stories, workflows, and acceptance criteria.
• Act as a liaison between business teams and AEM developers to ensure clear communication and alignment.
• Understand AEM architecture, including components, templates, workflows, and content authoring processes.
• Participate in solution design discussions and provide input on AEM capabilities and constraints.
• Support backlog grooming, sprint planning, and other Agile ceremonies.
• Conduct gap analysis and recommend process improvements or system enhancements.
• Assist in UAT (User Acceptance Testing) by creating test cases, coordinating testing activities, and validating outcomes.
• Ensure proper documentation of requirements, workflows, and system configurations.
• Monitor project progress and help resolve issues or risks related to business requirements.

Required Skills & Qualifications

• Bachelor’s degree in Business Administration, Information Technology, or related field.
• Proven experience as a Business Analyst in digital or web-based projects.
• Strong understanding of Adobe Experience Manager (AEM), including:
• AEM Sites
• Content authoring and publishing workflows
• Components and templates
• Experience working in Agile/Scrum environments.
• Proficiency in requirement gathering tools (e.g., JIRA, Confluence, Azure DevOps).
• Strong analytical, problem-solving, and communication skills.
• Ability to work with cross-functional teams and manage multiple stakeholders.

Preferred Qualifications

• Experience with AEM 6.x or AEM as a Cloud Service.
• Familiarity with web technologies (HTML, CSS, JavaScript).
• Knowledge of digital marketing concepts (SEO, personalization, analytics).
• Certification in Business Analysis (CBAP, CCBA) or Agile (CSM, PMI-ACP) is a plus.
• Experience in integrating AEM with third-party systems (CRM, DAM, APIs)